Surging demand for STEM, eco-materials and licensed IP is reshaping sourcing strategies. Here's what importers need to know.

The global toy market continues to grow steadily, driven by rising disposable income in emerging markets and a renewed focus on educational value.

Three trends dominate buyer conversations this year: STEM and STEAM products, sustainable and bio-based materials, and the fast-growing licensing segment.

For importers, the biggest lever remains product differentiation. Working with a factory that can execute OEM variations quickly lets you capture demand before it peaks.