A newborn-style baby doll with accessories and clothing. Soft body, rooted hair and easy-to-clean design.
A leading UK high-street retailer had secured seasonal shelf space but needed a full private-label plush line — original design, fabric sourcing, safety documentation and retail-ready packaging — produced and delivered within a hard 9-week window before their seasonal campaign launch.
We formed a dedicated project team and ran parallel tracks for design, sampling and certification so no step blocked another.
Custom characters, eco-friendly fibre fill and shelf-ready window boxes were developed entirely in-house.
We pre-tested every batch in our QC lab against EN71 and UKCA requirements before the first shipment.
All 40,000 units across 4 SKUs were delivered on time with a 100% pass rate on the retailer's quality checks. The line sold through at target margin and earned a repeat order for the following season.
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