The Challenge

A European distributor needed a licensed ride-on range spanning electric and push models — 12 SKUs with market-specific certification, electrical safety and retail-ready logistics — coordinated across nine EU markets ahead of the Q4 peak.

Our Approach

• We split the 12 SKUs across our ride-on production lines to protect a single launch date.

• Each model carried CE/GB certification with EN71 and electrical-safety documentation compiled per destination market.

• We consolidated sea and rail freight so deliveries to all nine markets landed within the same week.

The Result

All 12 SKUs shipped to 9 EU markets on schedule for Q4, with certificates and customs paperwork complete. The range achieved shelf presence in all target chains and secured the next-year listing.