A three-hero action set with interchangeable accessories and articulated limbs. Rich packaging options.
A leading UK high-street retailer had secured seasonal shelf space but needed a full private-label plush line — original design, fabric sourcing, safety documentation and retail-ready packaging — produced and delivered within a hard 9-week window before their seasonal campaign launch.
We formed a dedicated project team and ran parallel tracks for design, sampling and certification so no step blocked another.
Custom characters, eco-friendly fibre fill and shelf-ready window boxes were developed entirely in-house.
We pre-tested every batch in our QC lab against EN71 and UKCA requirements before the first shipment.
All 40,000 units across 4 SKUs were delivered on time with a 100% pass rate on the retailer's quality checks. The line sold through at target margin and earned a repeat order for the following season.
Action & Vehicles
A two-car police set with push-back motion and light effects. Blister packaging ready for value retail....
Action & Vehicles
A converting robot toy that switches between vehicle and robot modes. Multiple articulation points and sturdy joints....
Action & Vehicles
Two remote-control monster trucks with independent controllers. Long battery life and easy charge for gift sets....
Action & Vehicles
A friction-powered fire truck with working ladder and siren lights. Durable die-cast body, no small parts....